Leads are the lifeblood of any business. There’s no question that more leads can create a lot more revenue for your business, but how do you find the right ones? In this article, we’re going to reveal the top lead generation secrets the pros use to attract hundreds and even thousands of leads a day.
1. Give to Get
Offer something of value to your prospect for FREE. Whatever it is, an ebook, a video training, a cheat sheet, be sure to make it something that they would otherwise pay for so that they are receiving something that is actually valuable to them. What’s another great free giveaway? Depending on your business, it may be a free sample or a low-cost product with an upsell on the back end, or if you are a consultant, it could be a free analysis or introductory phone call. Figure out what means something and really touches on the pain that your target market is feeling so that you can open this door to connect with your ideal prospect.
To have consistent lead flow, you’re going to want to fish in more than one pond. If you’re only advertising on Facebook and they decide to freeze your ads or something else changes, you’re stuck up a creek without a paddle. Having multiple lead sources, including organic traffic that will drip in over time, is critical to the health and longevity of your business.
3. Keep testing
Just when you think you’re converting at the best rate you can for that source of traffic, it’s time to keep split testing and letting the winner prevail. The market is always changing and what works in February may not get people’s attention in November.
4. Less is More
Having a simple message to communicate on your lead capture page is more effective than throwing in a whole bunch of bullets, benefits, and features. Don’t work too hard to convince people to take advantage of your offer. Make the offer clear but don’t oversell and get the wrong people on your list. A small list of hyper-targeted and engaged followers is more profitable than a giant list of people who don’t care who you are and won’t open your emails.
Ready to start attracting more leads than ever? Learn more about an all-in-one hosted lead capture system in this review of Power Lead System for professionals. There are many tools out there, choose one that is simple to get started and use for your company to start attracting leads right away.